Ka-Boom Bolsters Its Post-Production Business On EditShare
“The Flow and AirFlow product lends itself absolutely perfectly to what we do anywhere in the world, and that type of flexibility really is our bread and butter of TV.” Zach Willis is the co-founder and producer of Ka-boom – Northern Ireland’s leading post production facility. The company has recently invested in EditShare’s state of the art media infrastructure, provided by Tyrell, to help facilitate its “great expansion plans.”
“With the facility and projects expanding, we had to scale our technology to meet client needs as well as give our team a way to better collaborate,” Zach explains. “With the capabilities of the Flow and AirFlow, producers and clients can be located anywhere in the world and review media, storyboards and collaborate with editors, colourists and other staff back at the facility.” EditShare means that all assets and relative metadata are tracked, making searching and retrieving media fast and efficient, even for rushes stored on tapes. AirFlow provides secured remote access to content with tools to facilitate editorial review and approval from anywhere in the world.”
What that means in practice for the Ka-boom teams producing ‘Wanted Down Under’ and ‘Holding Back the Years’ for BBC Daytime, ‘Celebs on Solitary’, for Channel 5 and ‘Counsel’ for Lacada Entertainment amongst many other popular shows and documentaries is, explains Zach, “they can search for that shot that they always wanted to use but didn’t because it would have taken them half a day to find it in all the different backup drives or LTO Tapes. With Flow, they can find it in seconds and that’s been big. Our clients love this.”
This cutting-edge technology has clearly had a huge impact on Ka-boom who are already reaping the rewards of their investment. But technological transformations don’t come easy, particularly in the deadline driven world of TV production – and that’s where Tyrell, the leading broadcast and professional video and audio solutions provider in the United Kingdom and Ireland comes in.
For almost twenty years now, Tyrell have been working with leading global suppliers to provide customers with innovative and pioneering solutions to their media production challenges. By understanding the industry, sourcing cutting-edge products and really getting to know the market and their customers, Tyrell have established themselves as the leading media technology partner – with a reputation to match.
Specialist AV, like Ka-boom have also brought in Tyrell to transform working practices. Ireland’s leading video capture, conversion and mastering company has, since 2001, led the market in the supply of video services to many of the best known companies across the TV, post production, PR and music world including Virgin Media, Diageo, INTO and Daniel O’Donnell. In order to keep up with demand, Specialist AV needed centralised storage, additional ingest capability and an asset management system which would allow them to manage archive and share it with clients.
Specialist AV asked and Tyrell delivered a solution to meet all their needs. XStream EFS 200, Geevs HDP2/2 Broadcast Server and Flow Media asset management was brought in. Geevs now provides 4 channels of SD or HD I/O enabling multiple ingest of files at the same time and Flow allows them to expand the services they offer by being able to monetise holding material for clients. It also gives them the tools to store and locate material more efficiently and the facilities to share it with clients in a simple, no-fuss way.
“By bringing in Tyrell and their EditShare solution we have managed to completely transform working practices and really optimise our expertise and our output. The service we received from Tyrell was second to none and the feedback from production teams and customers has been fantastic.”
With Tyrell’s help, Specialist AV can now continue to deliver their promise of having the technology and the expertise to capture, convert, master, archive or upscaled video across Ireland and beyond for many years to come.