Avid is reimagining the entire media value chain with powerful platforms for creating, managing, storing, distributing and monetising film, television and music. Their open tools and platforms empower more than a million users and thousands of media enterprises to tell powerful stories and build better businesses.

With enhanced collaboration, advanced automation, end-to-end integration and workflow orchestration, Avid today is helping aspiring artists, creative professionals, production teams and media enterprises to thrive in the digital era.


Get greater workflow flexibility with a powerful next-gen video server line that offers higher channel counts in a compact new design. The FastServe family tightly integrates with the MediaCentral platform, empowering creative teams to ingest, edit, and play out content lightning-fast for news, sports, entertainment, and other live productions. And its modular architecture fits any budget, improves efficiency, and provides a smooth transition from HD to UHD, and from SDI workflows to video over IP.

All FastServe servers are designed to streamline ingest and playout across your entire MediaCentral production environment. Tightly integrated with Avid NEXIS and MediaCentral, FastServe can dramatically speed up and improve existing workflows with a choice of three server configurations.



Stay on top of every sports highlight or breaking news story and turn around content ultra-fast. Designed to meet the challenges of today’s most stressful studio and remote productions, PlayMaker is a versatile ingest/playout solution that enables you to create slow-motion replays, highlight reels, and news updates instantly. Ingest feeds around the clock, so you always have access to the latest media. And with easy Interplay | Production and Avid MediaCentral Platform integration, PlayMaker is the most cost-effective way to enable collaboration and streamline your workflow.

When it comes to covering live sports or news, viewers have high expectations. You’ve got to turn around footage of the big plays or stories fast if you want to keep them engaged. With PlayMaker, you can turn captured media feeds into exciting sports replays or news stories instantly. Quickly edit together compelling playlists to present pregame teasers, game highlights, postgame wrap-ups, or different angles to tell the best story.

Maestro Graphics

Make your broadcast come alive with graphics that explain, enhance, and enliven your content. The Maestro graphics suite helps broadcasters strengthen their brand with stunning 2D and 3D graphics. From simple lower thirds and data-driven graphics, to complex virtual studios, augmented reality content, and high-res video walls, Maestro—powered by the Maestro | Engine real-time graphics rendering platform—makes it easy to elevate the look of any production.

Powerful and flexible, Maestro is tightly integrated into the Avid product portfolio—including the MediaCentral platform—and contains a broad range of tools designed to meet every graphics need in news, sports, election coverage, branding, and myriad special events. And while Maestro offers the best cost and production efficiencies as part of the MediaCentral workflow, it works great with other third-party applications too.

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