Tyrell & EditShare provide agile content management for Linney

Creative marketing agency works with Tyrell to develop future-ready solution

EditShare®, the technology leader that enables storytellers to create and manage collaborative media workflows, has provided a comprehensive storage and asset management platform for creative marketing agency Linney. The system was designed and implemented by UK reseller Tyrell.

Linney, based in Mansfield in central England, is a leading developer of marketing content for commercial clients. Those clients include some of the most well-known global brands, who rely on Linney for innovative approaches to engage customers, including material for social media, in-store displays and out-of-home digital signage.

The company had an existing central storage system which was a proprietary platform, and had reached the end of its supported life. It had a very clear idea of its needs for content storage and management, which included the ability to access material from multiple locations, as well as hosting in-house editing, grading and finishing suites.

Linney worked with specialist reseller and systems integrator Tyrell on defining the requirements, and developing the system. Tyrell in turn specified EditShare storage, and an architecture that includes three 20 TB SSD nodes, two 128 TB EFS-300 online storage servers, and a 300 TB EFS-40NL nearline storage system, together with the software required to manage the content and the flows between devices. The nearline storage node is in a separate building, providing resilience to the installation.

Critical to the success of the Linney installation is the ability to directly connect post-production tools. The facility includes multiple editing, grading and finishing suites running Avid Media Composer and DaVince Resolve. Producer/directors also access the shared storage from their laptops, over the office network, so can clip up content in preparation for the craft editors. The ability of the EditShare environment to support all these functions is vital for Linney.

“Our business is about creating and delivering exciting content which enhances the brand values of our clients,” said Andy Dawson, Lead Editor at Linney. “We really need our technology platform to just be there and do just what we need, so our people can focus all their energies on telling stories. This is very clearly EditShare’s brand value, and Tyrell showed how we could implement the technology that would serve us well as we continue to develop our business over the coming years.”

Simon Wocka, Account Manager for Cloud and Solution Sales at Tyrell, noted “Our first role in this was to listen to what the customer was really saying. We knew they didn’t need a like-for-life replacement for their old shared storage, and by understanding what Linney’s business goals are, we could propose a solution that puts them in a really good place.”

Said Bacho, Chief Revenue Officer at EditShare, added. “The complete solution is very adaptable and easily configured to the way you want to work. It provides a lot of practical tools, like transcoding on the platform as well as direct access for post production tools. Linney wanted simplicity in operation, efficiency and speed, and this EditShare installation provides all of that and more.”

Linney has appointed Port-P to manage all of its IT services. Tyrell sold the EditShare system to Port-P, who will manage it on Linney’s behalf. The contract includes five years of hardware and software support by Tyrell on behalf of EditShare.

The first phase of the system was installed and handed over in mid-2023. Linney and Tyrell continue to work together to implement additional functionality to meet client demand.

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About EditShare

EditShare is an Emmy Award-winning technology leader, supporting storytellers through collaborative media workflows across on-premise, cloud and hybrid architectures. The market-leading open software solutions and robust APIs improve workflow collaboration, third-party integrations and content sharing across the entire production chain. Designed specifically for media applications, the high performance line-up provides shared storage, archiving and backup, and intelligent media asset management.

Through a merger with Shift Media, EditShare now also integrates tools for content review and distribution, the creation of customized and branded pitch reels, and secure preview of high-value pre-release content.

About Tyrell

For 24 years Tyrell has been providing video, audio, graphics and storage solutions to the Irish and UK broadcast, post, production, corporate and education markets. In this time, we have become the leading provider of technology and service solutions both on-premise and in the cloud. Tyrell has an excellent understanding of the fast pace and unique pressures facing the media and entertainment industry; developing solutions for complex workflows. Allowing our clients to concentrate on the creative process and business development. From our two locations we offer a comprehensive range of professional services from consultancy to system design and integration, technical support and maintenance.