The Future of Media Storage and Workflows

Learn how decentralised storage can revolutionise your media workflows. In this Q&A, Dan Muchmore, Sales & Marketing Director at Tyrell, shares his insights on the benefits of Storj, a game-changing decentralised storage platform.

StorJ workflow

Q: What initially drew Tyrell to Storj as a potential technology partner?

Dan: At Tyrell, we’re always on the lookout for innovative solutions that truly benefit our customers, particularly in the cloud. I have to say, when the Storj team shared their vision with us, it was incredibly exciting. They offer something truly special: a powerful trifecta of significant cost savings, advanced technology, and a strong focus on sustainability. It’s a combination you simply won’t find anywhere else.

Q: Can you offer more detail into the commercial benefits Storj offer?

Dan: Storj delivers a jaw-dropping cost advantage, slashing costs by up to 90% compared to traditional cloud object storage like AWS S3. By leveraging the underutilised capacity of tens of thousands of object storage nodes worldwide through a beneficial commercial scheme, Storj provides major savings for both short-term cloud workflows, directly impacting a production’s bottom line, and offering huge long-term savings for archives.

Q: One of Storj’s key differentiators is its lack of regional lock-in. How does this benefit users in terms of data accessibility, redundancy, and the ability to collaborate remotely?

Dan: With traditional cloud providers, you’re often tied to specific data centres or Availability Zones. This can become a real headache—not only can it be expensive, but it also means juggling complex management across different locations. Storj takes a different approach. It splits your data into secure, independent segments and spreads them across a vast global network of storage nodes. This distributed design gives you some fantastic advantages.

One key benefit is accessibility: when you need your data, Storj finds the closest access point on the network, ensuring fast and consistent retrieval no matter where you are. With over 20,000 storage locations, compared to the 100+ data centres of traditional providers, this makes a huge difference. Furthermore, redundancy is built in, giving you peace of mind. No extra engineering or complicated setups are needed, and because only a small portion of the data segments is required to rebuild your files, data loss becomes incredibly unlikely.

Storj also truly simplifies remote collaboration. Need to collaborate with someone across the globe? No problem. A file uploaded in LA, for example, can be edited in real-time by someone in London, significantly cutting costs and streamlining your workflow.

Q: What are the green benefits of Storj and how do they benefit customers?

Dan: Whether you’re a large corporation or a small TV production company, we all know that reducing our carbon footprint and embracing sustainability is a big priority these days. One of the biggest environmental impacts of data storage, including the distributed cloud, comes from manufacturing the storage hardware itself. Storj tackles this problem in a smart way:

No Extra Energy Use: Since Storj uses existing storage drives that are already running, it doesn’t add any extra energy consumption.

No Added Cooling Emissions: Because the drives are already in operation, Storj doesn’t create any additional cooling emissions.

Less Demand for New Hardware: This means fewer resources need to be mined to create new drives, servers, and data centres. The storage capacity is already there—we simply put it to good use.

By using Storj in your post production or archive workflow, you can immediately boost your sustainability efforts and contribute to your albert certification. In fact, you can reduce your carbon intensity by a significant 83% compared to using on-premise storage or other cloud providers.

Q: How can customers get started with Storj?

Dan: The Tyrell team is happy to discuss your specific needs and workflows. Contact us sales@tyrellcct.com or call 0207 148 6201 or +353 (1) 888 1118. Alternatively, you can sign up directly at https://www.storj.io/signup?partner=tyrell

Dan Muchmore

Dan Muchmore