Physical facilities in the RAI have been improved, and with rumours of converting the temporary structures into more permanent ones, I got the sense of an improved market. Our social event on the Saturday evening was well attended, there were lots of interesting conversations and from what I recall no-one was seen crying into their drink – by the way thanks to all that attended.
At IBC last year there was a lot of buzz around VR, 360 and Cloud, this year the Tyrell team witnessed a lot of true cloud remote editing.
Media Central Cloud UX has been launched as a product, a unified HTML 5 UI, connects to your Avid PAM, Avid iNews, Avid MAM and a range of certified third parties. Avid have a road-map to be bring all their applications in the enterprise and post production to the same web-based GUI. Unfortunately, it’s a complete rebuild of the Media Central cluster and the headache of a new avid licencing model.
The big product for LiveStream this year is the ‘Studio One’, this is probably simply described as a desktop version of their hardware boxes. It fits in the market between the rack mounts units like the HD51 and the portable units like HD550.
The Studio One comes with Livestream Studio 5 pre-installed which runs on all their hardware and offers all the same graphics, switching and mixing options, then stream the output to Vimeo, Livestream, Facebook, Periscope, Ustream, YouTube, Akamai, Wowza, Twitch etc.
Well this year was a big one for OM as they are celebrating their 15th birthday, can’t believe it’s been 15 years already! but really good to see them going strong and still developing.
Object Matrix are continuing with the push to the cloud, be that Private Cloud, Hybrid or MaaS (Matrix Store as a Service)
The latter, MaaS feels like it’s the direction Object Matrix want their customers to go towards.
Given the vast range of Avid products they currently have, I’d probably be here until after IBC 2019 writing them all up! so here’s just a few that stood out for me.
AVID MEDIA CENTRAL
I think everybody knew that Avid were going to be continuing to push Media Central in a strong way, they’re very keen to get this adopted by anyone that shares or collaborates on anything media-based be that Editorial, Production, Newsroom, Asset or Graphics.
KnoxMedia were well positioned at IBC2018 in the center of Hall 7 on the IBM booth, as they are a partner using Aspera for fast, secure file transfers.
Both Santiago Miralles, (CEO) and Daimon Hall (International Sales Director) were on the stand for the duration, demonstrating, discussing and explaining their Cloud Eco System.
Knox Media are well on their way, and already have an impressive customer base utilising the Cloud and the all-important Opex model, the Opex conversation has become part of the Tyrell story and valid in both the production companies and TV broadcasters.
Every time that I walked past the Facilis stand Jim was demoing or talking to somebody. Having not actually booked a slot I had to keep coming back, luckily, I didn’t spend much time outside of hall 7 and eventually I managed to grab 5 mins with him. While first impressions would say that Facilis had no real big show releases; the stand was decked out with the new(ish) impressive Hub Server, an SSD unit and a 24D.
StorageDNA are very good at pushing what we expect LTO tape to do for our workflows. Yes its a great long term storage medium but if given the right access tools it’s also a highly cost effective and more stable alternative to hard drives. The team were at IBC this year showcasing the Hypertape solution.
StorageDNA HYPERTAPE with the myLTOdna front end now gives you direct access to your LTO media via any Mac system.
E-IPA – The Beast
The E-IPA was launched at NAB this year and started to ship only a few weeks ago. This new card plays to all three of Clear-Com’s strengths:
- The Matrix Port Density
- Integrated Wireless
- IP Communications
The release of this card for anyone looking at a new or updating an existing matrix means a reduction on card investment and a maximising on freeing up matrix card slots and increasing frame density.
Impact of SMPTE 2110/2022 on Infrastructure
I suspect that there were a comparable number of SMPTE logos to pints of larger at IBC this year. SMPTE 2110 is a standard that has been touted as a sea change for the industry taking uncompressed video transport away from proprietary video hardware onto consumer IT equipment harnessing the conveniance of multicast, so you can chuck out all your flaky DA frames.
As in every transition, broadcasters cannot simply replace the whole SDI equipment pool with new IP native products, the expected life span of SDI kit out in the field is going to run into several more years so the first thing people are going to want to do is to bridge the SDI world into an IT infrastructure.