Media Asset Managers (MAMs) are a brilliant tool for any modern organisation storing large amounts of files for a large amount of time across any video or audio storing medium. They help bridge the gap between your staff, your clients and your content, monetizing assets by making them searchable and easily accessible whether they are on tier 1, tier 2 or tier 3 storage. There is a catch though.

Metadata was one of the cool buzz words when I first entered the industry, though the more I started using metadata the more I saw the scale of this data source, there is a lot of data out there, in fact scientists have calculated that for every grain of sand on planet earth there are 1000 metadata fields that cameras will automatically add to video files, and there are roughly seven quintillion, five hundred quadrillion grains of sand on our planet!

New workflows. New capabilities. New opportunities.

Cloud-based content production empowers media enterprises, creative teams and independent professionals alike with unprecedented capabilities to dramatically surpass their creative and business goals.

With Avid’s cloud-enabled MediaCentral platform and comprehensive suite of industry-leading tools and workflow solutions, you’re ready to exploit the media cloud era—at your own pace, with flexible licensing and deployment options to match your unique requirements.

The new MediaCentral solutions for post production integrates industry-leading Media Composer video editing software with a new cutting-edge collaborative asset management module, new video I/O hardware and Avid NEXIS software-defined storage.

Latest innovations from Dell EMC and its community of collaborative partners include first-ever look at best-of-breed solutions for media and entertainment workflows and next-generation content delivery

Dell EMC announces it will showcase, for the first time ever, a comprehensive suite of storage solutions, including its Isilon All-Flash and Elastic Cloud Storage (ECS) platforms for television broadcasters, content creators and content delivery providers, at NAB Show 2017.

As technologies that enhance the viewing experience continue to emerge, including higher frame rates and resolutions, high dynamic range (HDR) and wide color gamut (WCG), underlying storage infrastructures must effectively scale to keep up with expanding performance requirements.