Avid Maestro provides a win-win solution for audiences and production teams

Producing live sports coverage is more challenging and demanding than ever before.  Today’s audiences don’t just want to watch the game – they want to be a part of it. Armchair fans expect captivating content relating to every second of action and that’s, of course, in addition to in depth pre and post match analysis. 

Graphics are the key to satisfying this demand, but they need to be fast, accurate, informative and entertaining in their own right. This is where Avid Maestro Live comes in. As the leader in its field it gives sports producers the competitive edge by providing real-time rendering of action-based data-driven graphics, virtual objects and video playout from a single interface. It’s the all-in-one solution that boosts efficiency like never before. The comprehensive Avid Maestro | Live suite additionally enhances your production workflow with virtual studios, augmented reality and videowall management solutions.

Aware of the growing demand for ad-hoc graphics solutions to support news, sports and entertainment events Tyrell, the leading broadcast and professional video and audio solutions provider in the United Kingdom and Ireland are pleased to announce the availability of an Avid Maestro graphics rental solution which is now available exclusively from Tyrell within the UK and Ireland.

“The Tyrell team have had great success with Avid Maestro since its launch,” explains Bryan Malone, Tyrell’s Managing Director. “We believe Avid Maestro is disrupting the market with its simple Maestro | Designer application and robust Maestro | Engine hardware solutions and we want to strengthen our relationship with customers by offering them this innovative product on a rental basis in addition to their on premise graphics infrastructure.”

Avid Maestro provides a win-win solution for audiences and production teams. It’s the kit broadcasters are turning to when they really want to up their game.