2018 Tech Trends – Tyrell’s Top Ten


1. General Data Protection Regulation Will Impact Everyday Business

GDPR (General Data Protection Regulation) comes into effect in 2018 on May 25th and we think this is going to have 2 areas of concern for the Media Sector.

Firstly companies will have to look at how data is being stored if it contains personal information (this includes video footage) so that could change a lot of setups/data retention etc.

Secondly it will potentially lead to advertisers being able to target their audience with better accuracy so could have a big impact on advertising.

2. More Brands Will Begin to Realize The Power of Live Streaming

2018 will undoubtedly see an increase in the usage of Live Streaming, it’s one of the most genuine ways to connect with an audience and allows for levels of personalization that the marketing industry has never seen, in a previous blog we wrote about the Tyrell facilitation of the SSE Airtricity Dublin City Marathon.

3. Multi-Cloud Storage Will Better Protect Your Data

In 2018, more enterprises will use hybrid delivery models and store their workloads across multiple clouds. This model calls for flexible storage that will boost your efficiencies when you place data across public, private, and hybrid clouds.

With multi-cloud storage, you can also reduce your risks of data loss or downtime if one of your services fails. For example, if your public cloud provider has an outage, your customers can still access data that you replicate across other clouds.

4. Gaming Engines Will Continue to Embrace Real-Time Rendering for Animation

The convergence of Video Games and Visual Effects (VFX) will continue to develop exponentially. Unreal Engine is notable for pushing the capabilities of its software beyond the world of gaming, and it has been experimenting in areas that might normally be considered the domain of visual effects and animation: virtual production, digital humans, animated series, and even car commercials. Real-time rendering is really all about interactivity. It means that the images you see – typically in a video game, but also in augmented and virtual reality, and mobile experiences – are rendered fast enough that a user can interact or move around in the environment.

Note: The Irish Animation Industry is currently booming – read the full story in our blog.

5. Non-Fifa Football Streaming

OTT Sports ( Over The Top) – E-sports have been doing this for years but now Paddy Power has the licences to non-Fifa football streaming – soon other lower league or lesser known sports will be streamed OTT on a subscription service.

6. Continued Development of Blockchain Applications

Bitcoin is the most famous use of the Blockchain Technology and we wrote about this in a previous blog – this video maps out 19 future disruptions…

7. Artificial Intelligence Impacts The Future of Work

The robots are coming for our jobs, Volker Hirsch considers the implications of Quantum Computing power and how ‘automation will take every job it can take’…

8. Intelligent Things

The Internet of Things will continue to grow, encompassing an increasing number of things, AI and machine learning will enable these things to operate autonomously or semi-autonomously. For example, a robotic vacuum with computer vision could navigate and clean a house with minimal intervention. As the technology advances, swarms of intelligent things will work collaboratively to achieve a goal.

9. Creativity Becomes Increasingly Automated

This report from Marketing Week asks: Is creativity in the marketing industry on a slow death march? Go to any marketing conference or seminar these days and you are likely to hear someone lament declining creative standards and the loss of ‘brand magic’.

10. 30% of all Interactions With Devices Will be Voice-Based by 2018

Last year, Google announced that 20% of mobile queries are now voice searches and according to Gartner, by 2018 30% of all interactions with devices will be voice-based, because people can speak up to four times faster than they can type.